The Normalization Trap: How Glorifying the Grind is Destroying Lives – Vaishali Jadon
Whenever I open any social media account—be it Instagram, Facebook, Twitter, or LinkedIn (yes, I consider LinkedIn social media too)—I…
Into the Capitalistic Field of Influencer Culture: An Analysis Through the Writings Of Pierre Bourdieu – Muskan Dhalwal
In the second half of 20th century France, what Pierre Bourdieu called “the absurd opposition between individual and society,” a…
A Public Sociology of Waste by Myra J. Hird (2023): A Review by Ankush Pal
Academics and activists have consistently drawn links between waste and consumption under capitalism which have culminated in some significant books…
Bhakshak: Media, Capitalism And The System – Pratyush Rudra
Bhakshak (Devourer) – the 2024 social thriller, directed by Pulkit and produced by Red Chillies Entertainment, is a gut-wrenching portrayal…
In Search of the Nation: Reading Culinary Texts from Colonial Bengal – Rageshree Bhattacharyya
Introduction The nationalist struggle for India’s independence was not just a mere political one. Rather it was an iconoclastic project,…
A Book Discussion on Set Adrift: Capitalist Transformations and Community Politics
Dr Gayatri Nair is an Assistant Professor in the Department of Social Sciences and Humanities, Indraprastha Institute of Information Technology…
Set Adrift: Capitalist Transformations and Community Politics along Mumbai’s Shore by Gayatri Nair (2021): A Review by Laxmi Vadapalli
The book Set Adrift: Capitalist Transformations and Community Politics along Mumbai’s Shore (published by Oxford University Press) by Gayatri Nair,…
Queer Liberation: Politics of Rainbow Capitalism and Commodity Culture – Anamitra Bora
Every year as June month arrives, social media is flooded with customized advertising campaigns addressed to the Queer community. The…
Ornaments and Distinctions: The Case of Digitally Circulated Identity Aspirations – Athira. B.K.
Link to video trailer can be found here. Introduction The significance of a message could be symbolic or economic. Still,…
“It’s the Real Thing”: Advertising Coca-Cola – Sharayu Shejale
Link to part one can be found here. The Coca-Cola company has and continues to be a significant fixture in…