In this session, Snigdha Vishnoi highlights the strengths and limitations of using the ethnographic method in corporate settings and a wide range of organizations. Snigdha Vishnoi teaches Sociology at the School of Liberal Studies, Dr. B. R Ambedkar University Delhi. She did her Masters, M.Phil and PhD from the Department of Anthropology, University of Delhi. Her interest areas include Applied Anthropology, Qualitative Research, Ethnographic studies, Organizational Culture, Work-People Relationship, Research Methods and Corporate Community Interface.