Copywriting in a Panopticon of Numbers – Aashirwad Chakravarty
Writing as a cardinal tool of communication reinvented itself as a tool of persuasion with the birth of the advertising…
New Media, Matrimonial Advertisements and Identity: A Conversation with Fritzi-Marie Titzmann
Dr. Fritzi-Marie Titzmann works at the Gender and Media Studies for the South Asian Region, Humboldt-Universität zu Berlin. Her research…
Ornaments and Distinctions: The Case of Digitally Circulated Identity Aspirations – Athira. B.K.
Link to video trailer can be found here. Introduction The significance of a message could be symbolic or economic. Still,…
“It’s the Real Thing”: Advertising Coca-Cola – Sharayu Shejale
Link to part one can be found here. The Coca-Cola company has and continues to be a significant fixture in…
Advertisements in a Globalising and Consumption Driven World – Sharayu Shejale
Advertisements are an interesting entity. They produce and reproduce culture in a very ‘bite-sized’ format and play an important role…
From Network Society to Surveillance Capitalism: The Internet is Watching You!
From Network Society to Surveillance Capitalism: The Internet is Watching You! – Rituparna Patgiri Illustration by Saul Gravy | The…