Gayathri Sreedharan is a social anthropologist and an ethnographer. She has an MA in Social anthropology from the University of Chicago and a Post Graduate Diploma from the Asian College of Journalism. She has been practising ethnography for over a decade now, having worked on several projects and very recently, as the Ethnographic Lead in Vihara Innovation Network. But this year, she has taken a leap forward and has founded her own ethnographic research agency called Anthropologiste. In this session with Doing Sociology, she talks about the nuances of doing ethnographic research and on adapting it to the needs of current times.